Skills + Experience Summary
In my Decade-Long Career prior to Brandcenter:
Developed print/digital marketing campaigns that achieved organizational objectives, exceeded fundraising goals, and furthered brand identity.
Planned and executed numerous events.
Oversaw project budgets, graphic designers, and vendors.
Improved processes to increase efficiency cross-departmentally.
Juggled changing priorities in deadline-driven environments all while maintaining positive, calm, effective communication.
Cultivated strong relationships with diverse parties ranging from board members and donors to executive-level management.
Through my Brandcenter Graduate Education:
Approached strategy development from the lens of consumer, company, competition, category, and culture.
Conducted consumer/market research through qual and quant methods.
Developed strong presentation skills - deck narrative, design and live presenting.
Expanded my understanding of brand design and principles.
Influenced comms planning through consumer journey mapping/brand experience pathing.
Developed full-funnel comms/campaign plans with attention to messaging.
Led multi-disciplinary teams, honing in on my leadership style and approach.